Tuesday, 18 September 2018
Germany National Team Extend the Partnership with Adidas
By news-admin
Timnas Jerman
DBasia.news – Deutscher Fußball-Bund e.V. (DFB) announced the partnership extension with Adidas on Monday (17/9). The partnership will ensure Adidas as the sponsor for Germany national team until 2026.
Reinhard Grindel as the president of DFB is giving his comment regarding the contract extension. Grindel believed the partnership will help the Germany national team.
“We are delighted to have Adidas at our side as a long-term, reliable partner. The early extension of our agreement is a display of trust in the strength and attractiveness of the DFB,” Grindel said in the release accepted by BolaSkor.com.
“In addition, it sends an important signal to UEFA that we stand on solid financial foundations in the long term,” Grindel added.
Adidas felt honored to continue the partnership with the Germany national team. By the CEO, Kasper Rosted, he revealed Adidas has the long-term sponsorship philosophy.
“I am delighted to be continuing this collaboration. The DFB and Adidas simply belong together. The timing underlines Adidas’ unique sponsorship philosophy: We stand by our long-time partners,” Rosted said.
Adidas has a long history with the Germany national team. As we know, both have been collaborating since 1954.
Consequently, Adidas with the jersey became the silent witness of Germany national team’s success. All titles of Nationalelf gained under the sponsor of Adidas.
Moreover, Adidas founder Adi Dassler, was the witness when the Germany national team won the World Cup for the first time. At that time, Dassler sat beside coach Sepp Herberger.
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