DBasia.news – Performing great on the pitch with an offensive character is a benefit for Liverpool. Thanks to them, many top apparel brands are queuing to be the sponsor.
Currently, Liverpool belong to New Balance as the club sponsorship. Their partnership has been going since the 2015-2016 season.
Moreover, actually, New Balance has been collaborating with them since 2012-2013. But, at that time, it was managed by their subsidiary company, Warrior.
Liverpool’s contract with New Balance would end in 2019-2020 season. Some top apparels want to collaborate with The Reds.
Certainly, New Balance wants to extend the contract. But, they must compete with other top brands.
Daily Mail reported Adidas, Nike, and Puma want to be their sponsor. The Reds get the advantage of this situation.
Liverpool’s enhancing performance might be a selling point for the apparel. Moreover, Mohamed Salah and friends are now leading the Premier League temporary table.
Liverpool want a higher contract value than the current. In the contract with New Balance, The Reds get £45 (Rp834 billion) for each season.
Footy Headlines reported The Reds requested the new contract worth twice of it, around £80M (Rp1,4 trillion). That number exceeds Manchester United’s income from Adidas