DBasia.news – Europe’s top two leagues, LaLiga and Premier League, have long-term partnerships with the same sponsor: Budweiser.
Previously, Budweiser had gone down in football through the World Cup. In addition, the beverage brand also works with team supporters in various countries.
Now, Budweiser is expanding cooperation in the world of football with the Premier League and LaLiga. Later, the partnership will bring five continents and 20 countries closer.
As a form of commitment, Budweiser will launch a campaign titled Be A King. The form of cooperation is to bring famous soccer stars closer to their fans.
“We are very pleased with the partnership with the Premier League and LaLiga, two world-class football competitions. This collaboration allows us to reach football fans,” said Budweiser Chief Marketing Officer, Pedro Earp.
Premier League CEO Richard Masters said, “We are pleased to announce Budweiser as a new Premier League partner. Budweiser has a track record as a football sponsor.”
LaLiga President, Javier Tebas, replied, “LaLiga is committed to creating a love for football throughout the world. The partnership with Budweiser will add to the excitement of fans.”
Later Budweiser will issue a special edition with the cooperation of the Premier League and LaLiga. In addition, special content will be designed for the partnership.