DBasia.news – Davis Cup will be getting sponsors from one of Europe’s top leagues. In the next two years, LaLiga will sponsor the famous tennis tournament in Europe.
Barcelona defender Gerard Pique is in charge of the Davis Cup. Thanks to his fame as a football player, Pique was able to carry out negotiations with LaLiga.
Gerard Pique also offered cooperation to LaLiga in the form of sponsors. Cooperation between the two parties involved the Kosmos Group and broadcasting rights holders, BeIN Sports.
LaLiga also agreed to the cooperation proposal offered by Gerard Pique. Later, LaLiga will sponsor the 2019 and 2020 edition of the Davis Cup.
The International Tennis Federation (ITF) and Kosmos Tennis have announced cooperation with LaLiga. There is a reason they decided to cooperate with the competition.
The number one reason is because LaLiga is the best soccer competition in the world today. At least, this is the version of IFFHS.
As a form of cooperation, LaLiga will promote the Davis Cup in matches that are broadcasted internationally. Later on, the Davis Cup ad will be available until October 2019.
The advantage achieved by LaLga is that they can reap a wider market than the Davis Cup. As is known, the event is one of the biggest tennis competitions.
Nowadays, there are six out of 18 countries that have been confirmed to pass to the 2019 Davis Cup. The six countries are Croatia, France, the United States, Spain, Argentina and the United Kingdom.