LaLiga Expand the Market, Ronaldo Transfer Impact?

DBasia.news – The football competition in Europe is very tight. Not only the clubs competing to be the best, the challenging transfer market, the 5 Europe top leagues are also in the rivalry.

There are five Europe top leagues dominating, from England (Premier League), Spain (LaLiga), Italy (Serie A), Germany (Bundesliga), and France (Ligue 1). The Premier League is still the best considering the tight competition, make it as the world’s best league. The other league also follow and try at least to equal the popularity of Premier League.

Juventus is the key player of Italy football development when they recruited the 33-year-old megastar, Cristiano Ronaldo from Real Madrid this summer. The arrival of the Ballon d’Or 5 times winner and 5 titles of Champions League not only adding the enthusiasm for Juve fans but also succeed in attracting the attention from fans of Europe football to witness the Serie A.

 

Juventus

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The domino effect of Ronaldo’s arrival also influenced the rival teams who wanted to beat Juventus. They strengthened the squad during the summer transfer market. Most noteworthy for Inter Milan, who actively recruited players like Radja Nainggolan, Sime Vrsaljko, and Stefan de Vrij. The Serie A is predicted to revive this season, and also attracting the fans just like the previous Serie A in the 80s and 90s.

The impact of Ronaldo’s exit was speculated to influence LaLiga from the LaLiga spectator’s enthusiasm and also the decreasing broadcasting rights. No wonder, Ronaldo and Messi’s tight competition for the last 9 years was the highlight of LaLiga. That’s why LaLiga did some innovations.

LaLiga in Facebook, Held in the US

 

La Liga in Facebook

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For LaLiga fans in India, Nepal, Bangladesh, Bhutan, Afghanistan, Maldives, Sri Lanka, and Pakistan, they could witness 380 free LaLiga matches for the next 3 years through Facebook. LaLiga will have a partnership with Facebook.

This is LaLiga’s effort to compete with the other five Europe top leagues and developing the marketing in other non-Europe countries. The Premier League followed this strategy by broadcasting the free match in Facebook in 2019-2020.

The Europe top leagues always preserve their market outside the Blue Continent by conducting abroad matches, for example, Italy Super Cup and Spain Super Cup. Just like recently, the match between Barcelona against Sevilla in Tangier, Morocco.

But the Super Cup did it for the final round. While LaLiga conducts the second innovation by conducting the league in the US, especially in North America (Canada), which 7 percent of the population are football lovers. Forbes reported Canadian’s interest in football almost equal to basketball, American Football, and baseball.

 

Barcelona

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LaLiga had an agreement with Relevent, the multifunction company involved in the International Champions Cup, to conduct the LaLiga matches in the US for the next 15 years. This innovation is a bit unique, moreover, the LaLiga clubs would consider the budgets, players condition, and their profit of playing far from Spain.

Of course, the LaLiga will only conduct some big matches with the probability to attract the spectators. Whatever it is, Javier Tebas the president of LaLiga is satisfied with the agreement to conduct some matches in the US and spreads the wing wider.

“We’re devoted to growing the passion for soccer around the world. This ground-breaking agreement is certain to give a major impulse to the popularity of the beautiful game in the U.S. and Canada,” Tebas said reported by AS, Friday (16/8).

“Relevent has filled stadiums across the U.S. with the International Champions Cup, we’re thrilled to partner with them on a joint mission to grow soccer in North America,” he concluded.