Arema’s Wrong Strategy in Ticket Sales

DBasia.news – Arema FC might be mistaken in conducting the marketing strategy of ticket sales. Wanted to drain all the tickets quote, Singo Edan lost million rupiahs.

This is closely related to the lack of spectators in the match against Madura United, September 17. There were only 2,710 people came to Kanjuruhan Stadium, causing Arema FC couldn’t achieve the minimum target compensating the operational spending.

The assumption gained by the spectators times the lowest ticket price, 40,000 rupiahs. Thus, the total is 104,8 million rupiahs and couldn’t cover the operational spending in a match exceeding 200 million rupiahs.

The lack of enthusiasm from Aremania might be due to the wrong marketing strategy. Apparently, both the management and operational committee opened the ticket reservation since September 5 for two matches, against Madura United and Persebaya Surabaya on September 30.

No wonder, Aremania chose to purchase the intense league against Persebaya instead of Madura United, regardless the status of East Java derby.

“Aremania’s enthusiasm for the match against Persebaya is high. There are still two weeks left, but the economy ticket is sold out,” Arema FC media officer Sudarmaji said.

Moreover, the lack of spectators in the match on September 17 due to the schedule on weekdays. Aremania would choose to work instead.

“We’ve predicted. It’s Monday, and broadcasted live on the television thus the spectators are only a few,” said the head of Arema FC organizing committee Abdul Haris.