LaLiga Got A New Sponsor

DBasia.news – LaLiga got a new sponsor. The highest competition in Spain announced the partnership with the Netherlands company, Unilever. The sponsorship will be conducted globally for three years.

The partnership will commence in the 2018-2019 until 2020-2021 LaLiga. There are two brands involved, Clear Men and Rexona.

Unilever has been established for 89 years with more than 400 brands in 190 countries. Every year, they got 50 billion euro (Rp869 trillion) profit.

Through Clear and Rexona, Unilever will be displayed in LaLiga, both inside and outside the pitch. In that period, LaLiga has gained 2,7 billion fans all over the world.

In the sponsorship event, Unilever was presented by the high-officials of Clear and Rexona. Tri Tran Tue, the representative of Clear is enthusiasts with the partnership with LaLiga.

“We’re thrilled to form this partnership as LaLiga offers us a strong platform to leverage the Clear Men brand, through campaigns that cut across multiple channels and markets. We will bring fans closer to the action through unique and expansive content strategies,” Tri Tran Tue said.

Joanna Allen as the representative from Rexona supports Tri Tran Tue’s statement, “We’re delighted to announce this new partnership with LaLiga, the home of football’s finest. LaLiga’s international appeal offers us a fantastic platform from which to reach a global audience for Rexona.”

Meanwhile, Javier Tebas as LaLiga President believes the partnership will be the commitment to campaign the products. Tebas thinks the partnership is amazing.

“This partnership is further evidence of LaLiga’s efforts to reach out to a global market, alongside a brand that’s as universally recognized as Unilever,” Tebas said.

“This agreement is fantastic news since we always aim to join forces with leading international brands and get closer to the millions of LaLiga fans around the world,” Tebas continued.