Market Expansion, LaLiga Conduct the Matches in the US and Canada

DBasia.news – Spain highest competition, LaLiga, is committed to promoting football in the US and Canada. As a proof, LaLiga would conduct the matches in both countries.

In pursuing the commitment, LaLiga collaborated with a multi-national media, sports and entertainment group, Relevent. The partnership is for 15 years.

As a part of the agreement, LaLiga would conduct the regular matches in the US and Canada. This is an innovation.

Previously, there was no Europe competition who conducted the matches outside the continent. LaLiga would be the first who do it.

The partnership called LaLiga North America. Their ambition is to expand the football culture to the US and Canada through LaLiga assets.

LaLiga would present some best clubs and players in the US and Canada. Both countries would watch Spain’s football culture.

 

LaLiga North America

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The partnership would bring a positive impact for football in the US and Canada. Moreover, the 2026 World Cup will be conducted in the US, Canada, and Mexico.

North America LaLiga has the executive license right in the US and Canada, involving all the business matters and development to enhance the growth of Spain league in both countries.

“We’re devoted to growing the passion for soccer around the world. This ground-breaking agreement is certain to give a major impulse to the popularity of the beautiful game in the US and Canada,” LaLiga president Javier Tebas said.

“Relevant has filled stadiums across the US with the International Champions Cup, we’re thrilled to partner with them on a joint mission to grow soccer in North America,” the LaLiga president continued.