Gremio’s Unique Approach of Jersey Sales

DBasia.news – Gremio released the new and latest approach that other clubs could follow by selling their jersey. Unlike the manual way, Gremio sell their jersey through the vending machine.

The unique selling technique could be seen at Salgado Filho Airport, Porto Alegre, Brasil. In that airport, there’s an unusual vending machine.

If the usual vending machines are used to sell the snacks, soda drinks, or tickets, but the situation is different in Salgado Filho.

The vending machine sells Gremio kit. At the same time, Porto Alegre is identical to the club.

Interestingly, the vending machine has a unique shape. The machine looks like the jersey.

“The concept of this tricolor machine is new to the football segment so we need to enter the market on an experimental basis. but considering the ease of distribution, coupled with the accessibility, practicality, and instantaneousness with which the product reaches the consumer, we are sure that it will be a successful product,” said Beto Carvalho, marketing executive of Gremio.

As mentioned by Beto Carvalho, the jersey sales from the vending machine is a new thing. Gremio are the one who do that.

Gremio’s jersey at Salgado Filho Airport could be the alternative of souvenir for the tourists. It could be purchased with a credit card or money.

The automatic vending machine of Gremio is placed in a strategic place. The Brasilian club are planning to place the vending machine for 90 days to decide the effectiveness.