Friday, 13 July 2018

Ronaldo to Juventus, La Liga’s Fame Is Declining

By db-admin

DBasia.newsDuring the last nine years, the competition between Cristiano Ronaldo and Lionel Messi brought the fame of La Liga to the world. Their rivalry was heating up because they also played for two rivalry clubs, Real Madrid and Barcelona.

El Clasico match between the two clubs is the most awaited one, gaining enthusiasm from Europe football fans. But the enthusiasm is probably decreasing this season, as Ronaldo left to Juventus.

Portugal 33 years old wing midfielder was bought by Bianconeri in €100M and an additional €12M price tag for a four-year contract. He got the €30M salary for each year. Ronaldo moved after nine years playing for Madrid, marking him as a legend.

A great history in Madrid’s golden moment within last season was closely related to Ronaldo. No wonder, his transfer to Juventus will raise the fame and reputation of Serie A, even exceeding La Liga.

But Javier Tebas, the President of La Liga, ensured that Ronaldo’s transfer wouldn’t give any change to La Liga fame. He insisted La Liga’s reputation is much bigger than the five-times Ballon d’Or winner.

“We are working so that such a movement is not so important. If before I had worried 9/10, now it worries me 4/10. It isn’t the same anymore and we have done a lot of work so that we don’t depend on the transfer market (to maintain La Liga’s reputation),” Tebas explained to Marca.

“In LaLiga we are bigger than the name of the players, just as Real Madrid are bigger than Cristiano Ronaldo’s brand,” he emphasized.

Tebas also gave an example of Premier League’s success, as the top league of the world though there is no superstar like Ronaldo or Messi.

“The Premier League is always the best selling and it doesn’t have the best players or the best clubs. The TV rights market doesn’t work like that. No country has told me that it would lower its offer without Cristiano or without (Lionel) Messi. They buy the competition,” Tebas concluded.

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