Friday, 18 November 2022

LaLiga in the 2022 World Cup break

By db-admin – Even though LaLiga has entered the half-season break for the World Cup, LaLiga teams and players will not stop their activities.

Clubs with international appeal

While there will be no LaLiga Santander matches during the World Cup, several clubs will take advantage of this break in competition to maintain their form and increase their business development opportunities as part of the Boost LaLiga project.

Real Betis, for example, are on tour to South America to face River Plate and Colo-Colo in Argentina and Chile, a tour organized by LaLiga together with promoter, ProEnter.

The tour will take place between November 11-19, and will also involve various activities such as meet and greets, influencer collaborations, visits and other events in Buenos Aires, Santiago de Chile, and Concepcion.

Meanwhile, Rayo Vallecano and Villarreal CF will travel to Turkey where they will play Fenerbahce and Galatasaray. Rayo Vallecano will be in Istanbul from November 28 to December 4, while El Submarino Amarillo will travel to Istanbul from December 1 to December 7.

LaLiga has organized the tour in partnership with the Turkish Super Lig with the aim of strengthening brand and audience awareness for the league and its clubs in the country.

LaLiga as a reinforcement of the World Cup experience

LaLiga is a key player in world football and aims to strengthen the World Cup experience for its millions of fans around the world.

To this end, and under the “LaLiga WorldCast” concept, LaLiga will undertake several projects, including daily live shows which will be broadcast on its YouTube channel and on LaLigaSportsTV throughout the World Cup.

It will feature famous faces from the world of football and cover a wide range of topics to give visibility to the club, its competitions, projects and sponsors.

Regional derby in LaLiga SmartBank

Professional football will continue to be played in Spain during the World Cup. LaLiga SmartBank, Spain’s second tier, will continue as normal and offer fans exciting matches throughout November and December.

Several regional derbies that embody the spirit and history of Spanish football are on the menu. The Basque derby between SD Eibar and Deportivo Alaves will take place on November 20, then the historic Canary Islands derby between UD Las Palmas and CD Tenerife is scheduled six days later on November 26.

Two Andalusian teams, Malaga CF and Granada CF will face each other on December 8, the Aragon derby between Real Zaragoza and SD Huesca will be played on December 10, while Real Oviedo and Real Sporting will face each other in the Asturian derby on December 17.

LaLiga SmartBank is available on official LaLiga broadcasters worldwide, and will also be available via LaLigaSportsTV internationally, and via LaLiga Pass in Indonesia and Thailand.

Meeting events in the Middle East and North Africa

The World Cup break will give LaLiga clubs the chance to venture into other markets. They will travel to Dubai, for example, where a General Assembly meeting is scheduled to be held. At this meeting, clubs will learn more about the peculiarities of the Middle East and North Africa (MENA) region, working to facilitate the internationalization of clubs in these countries.

Developing a first-hand understanding of the region’s residents’ entertainment consumer habits and learning about the industry and types of companies operating in the region will be key for LaLiga clubs to better direct their efforts in terms of expansion in the region.

In addition, the meeting will also offer networking sessions held with other clubs, companies and public institutions in the region, all of which will facilitate new partnerships, investment and projection opportunities in the Middle East and North Africa region.

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