The Success Recipe Behind The Increasing Sales of PSG’s Merchandise

DBasia.news –  PSG (Paris Saint-Germain) continue to flap their wings to increase the fan base throughout the world. Thanks to their relentless efforts, PSG has successfully increased sales of the jersey. One of their tactics is to work with Air Jordan.

PSG made a breakthrough at the start of the 2018-2019 season. They collaborated with Air Jordan to make a special Champions League jersey.

Air Jordan is a division of Nike. The brand is a form of collaboration between Nike and the famous basketball player, Michael Jordan, since 1984.

Michael Jordan’s label made Air Jordan a very popular brand in the United States. Trying to enter the European market, Air Jordan took PSG.

However, the fact is that PSG benefited from this collaboration. Their uniform sales have increased by 470 percent since collaborating with Air Jordan.

For the first time in the history of the club, PSG sold one million jerseys in a season. This is a dramatic surge because in 2011 Les Parisiens only sold around 80,000 jerseys.

The name Air Jordan makes PSG popular in the United States. Consumers from Uncle Sam’s country dominated the sale of uniforms Neymar and friends.

“PSG merchandise sales have increased dramatically since 2011. This is inseparable from the increase in our reputation in the international eye,” PSG Marketing Director Fabien Allegre told SportBusiness.

“Coupled with PSG’s collaboration with Air Jordan. It brought us to many stores, especially in North America and Asia. PSG also became the first European team to open an official store in Japan,” he continued.

At present, PSG occupies the top five teams with the highest sales of the jersey in the world. They only lost to Real Madrid, Barcelona, ​​Manchester United, and Bayern Munich.